Patty Curral is a 22 year old studying graphic design here at Murdoch. In July 2016, she created a street wear brand label called LOSO Apparel. I took some time to get to know more about her, and LOSO Apparel.
Hi Patty, How did you start designing for your own street wear label?
“One of the Graphic Design courses here at Murdoch called ‘Brand and Identity’ (IDD202) was based around coming up with a logo and merging it with a product to sell. That’s when I created LOSO. I really loved that course, and it taught me how much I love designing my own product, it gave me so much satisfaction (Shout out to my tutor Erica Ormsby!).”
“I would always see so many streetwear companies soley targeted at men, so I wanted to make a change”
So what does LOSO actually mean?
“So, it’s a Thai slang word, which stands for low society (in a joking way). In Thailand if you’re a cheap skate they call you a LOSO. When I would go out with my friends in Thailand I would rather dress comfortable than dress up, so they would call me “LOSO” (laughs), so my nickname became the brand:) “
What are your inspirations behind LOSO?
“I would always see so many streetwear companies soley targeted at men, so I wanted to make a change to the scene and introduce my own Street Wear label. I love hip-hop music so that was an inspiration behind my designs, but I also think it’s a great way to show what music you’re into or to show off your idols, these make a great ice breaker when meeting new people.”
Where would you like to see LOSO heading in the future?
“To be honest I’d love to see it being featured in a shop like Culture Kings, that is a big dream of mine. Of course I could open my own pop up shop but it’s a bit too much to handle, with uni and lack of money at the moment (laughs).”
How can people look at and buy LOSO apparel?
“You can check us out on Instagram @losoapparel, Facebook /LOSOapparel and https://www.losoapparel.com/”